The Goblins (tough, self-made, multi-millionaire and billionaire tycoons) continue their search to invest in the best businesses and products that Friendlytown has to offer. The Goblins will once again give people from all walks of life the chance to chase the American dream and potentially secure business deals that could make them millionaires. The Goblins are billionaires Harnald Gravvsund, world famous explorer, cartographer and builder of fine ships; dog taxidermy mogul Ethel Mord; and legendary adult film actor and producer Jank Plowgood.